My local football team, currently competing in the National League South. This project explores a refreshed visual identity for the club, aiming to introduce a more modern and confident look while staying rooted in its heritage. The process focused on evolving the existing crest rather than replacing it, ensuring the club’s history and recognisability were preserved.

I leaned heavily into the club’s nickname, The Daggers, using it as a central creative anchor throughout the reimagined identity. This influence informed sharper typography, bolder graphic elements, and a more aggressive visual tone, helping to create a system that feels stronger, more unified, and more distinctive. The outcome is an identity that bridges tradition and progression, designed to resonate with both long time supporters and a new generation of fans.